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A juicy launch for a fruitful campaign 

Whilst I was at Branding Records, we were tasked with launching innocent drinks' launch into the Hong Kong and Singapore markets. This ranged from copywriting, storyboarding, concepting to motion graphics for the initial posts. This meant localising innocent's unique tone of voice into 2 distinct languages and cultures. 

Once the campaign had launched and launched well, I needed to create a summary in the same tone of voice and style as the ads we had created. It was a fantastic experience and hopefully the video shows the impact we were able to make.

Skills utilised


Motion Graphics


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