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A juicy launch for a fruitful campaign 

Whilst I was at Branding Records, we were tasked with launching innocent drinks' launch into the Hong Kong and Singapore markets. This ranged from copywriting, storyboarding, concepting to motion graphics for the initial posts. This meant localising innocent's unique tone of voice into 2 distinct languages and cultures. 

Once the campaign had launched and launched well, I needed to create a summary in the same tone of voice and style as the ads we had created. It was a fantastic experience and hopefully the video shows the impact we were able to make.

Skills utilised

Copywriting

Motion Graphics

Concepting

Demo Reel 2023
01:16
Tese.io - Brand Video 2025
01:17
Bayer - Kidney Facts
00:33
Phemex - Brand Video
01:08
Twinings Tea Promo
00:31
fonus - Brand Video
00:34
What We Learned in 2020
01:55
Peace and Sport - Instagram Story
00:15

© 2025 by Jake Huddart. 

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