Qixi Campaign Video
- In-Game animations
- Motion Graphics
- Colour Grading
- Photo Editing
- Social Media
QiXi Festival is a major event offline and online in China, to spread the love and take a fun twist on a traditional custom, Moschino asked Branding Records to implement an engaging online to offline campaign to drive both foot traffic and WeChat engagement.
The result was a fun mini-game that incorporated tapping on designer heart-shaped bags to earn real coupons. I was responsible for creating the teaser and campaign videos, as well as the animations for in-game functions. The campaign video is seen above.
It was a great chance to re-imagine product photos and blend in-game gameplay with chic designer wear.