Moschino
Qixi Campaign Video

QiXi Festival is a major event offline and online in China, to spread the love and take a fun twist on a traditional custom, Moschino asked Branding Records to implement an engaging online to offline campaign to drive both foot traffic and WeChat engagement.

​

The result was a fun mini-game that incorporated tapping on designer heart-shaped bags to earn real coupons. I was responsible for creating the teaser and campaign videos, as well as the animations for in-game functions. The campaign video is seen above.

​

It was a great chance to re-imagine product photos and blend in-game gameplay with chic designer wear. I was responsible for concepting, graphic design and game design. After the launch, I then developed the campaign video.