Gotham

Typeface appreciation video

To appreciate the beautiful and modern font that is Gotham, I created this video based off style-frames and mood-boards I created that were inspired by the typeface's design and history. The video uses typographic elements throughout as the main visual language, the colours are pristine white with neon accents against a dark and moody background that emphasises the font as the key visual.

Whilst at SCAD, an assignment was to develop a brochure for a font, the brochure should be educational and visually engaging. I chose Gotham as I think it's

a beautiful typeface, it's very modern and very applicable to different uses.

Below are the pages I designed for the book, the first iteration of this project

before I began animating them.