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Ferragamo
Mid-Autumn Festival
- Graphic Design
- Video Editing
- Motion Graphics
To celebrate the Mid-Autumn Festival, Ferragamo asked Branding Records to create a video for their WeChat channels that references their 2022 F/W collection. As we created a physical box for their seasonal mooncakes, I adapted the colour palette and soft flowing shapes to form the video for their WeChat channels.
Colours of Autumn swirl around flowing shapes of the changing moon to finally reveal the message of wishing people a happy Mid-Autumn festival.
The actual mooncake box had beautiful shades of red, blue and yellow all softly encasing four bold circular cake cases. Thus the video aimed to emulate this contrast of bold and soft - in motion.
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