Campaign Site and Brand Video
Phemex is one of the most efficient trading platforms for cyrpto, worldwide. They approached Branding Records about a new campaign to launch their 2nd anniversary.
To do this, we created the #dreamwithphemex campaign, where users enter a lucky draw to win 2 bitcoins and achieve their life-long dreams. To launch, we designed a campaign site a site and new brand video to get the buzz going. The video garnered more than 2.5 million views (https://www.youtube.com/watch?v=FxKcUM6YW7E) and the campaign received wide-spread news within the crypto space.
I was responsible for the site design and brand video production, it was a great project and look forward to seeing where Phemex goes.
- Tone of Voice development
- Copywriting and Promotional slogan
- Site Design