Alfred 24

Having established themselves as an efficient delivery service, the next step for Alfred was to transition to a 24 hours a day delivery service with a focus on sustainability. To do this, the brand needed a shift in aesthetic and align itself

visually with the new business goals.

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At Branding Records, myself and the design team worked on a new logo, colour palette and visual identity. The result of which is a refreshed, greener approach that speaks to the brands efficiency but also to its sustainable goals.