Rossignol
WeChat Campaign
Inspired by the rebellious spirit of Rossignol, I helped design a bold and urban style WeChat campaign for Rossignol's latest collection.
The collection was influenced by the city streets of Paris and urban fashion, to reflect this I went for designs with sharp edges, graffiti spray and bold prints that would reflect the enticing Paris fashion world.
- Concepting
- Graphic Design
- Layouts
The campaign also featured animated elements such as the logo of the campaign as well as some moving sections of text and images.
It was great to explore the vintage and urban side of a brand well known for a chic aesthetic. The brand does ski wear but takes inspiration from many areas.
I'm very grateful they were so willing to be bold in the WeChat designs and campaigns.
